Privacy Policy

24/7 Media, Inc., including its division Real Media Group, is firmly committed to protecting the privacy of Internet users and fostering user confidence in the Internet, Internet advertising and direct marketing.  We continually evaluate innovative ways to protect online user privacy while also offering our clients the ability to own and use information regarding their interactions with their customers.  Our services and products currently include 24/7 Open AdStream® and 24/7 Access ("Services").


The purpose of this Privacy Policy is to provide users with clear and complete notice about the user information we may collect in connection with our Services and on our corporate website.

Information We Collect Through our Services

We do not collect PII.

We do not collect the online user's personally identifiable information ("PII") through our Services. PII generally refers to information such as an individual's name, mailing address, phone number or e-mail address.

Non-Personal Information Collected by our Services

We offer a range of Services that allow advertisers and publishers to show online users the most useful and relevant ads online.

We may collect non-personally identifiable information ("Non-PII") regarding the user's behavior and usage patterns on advertisements and sites operated by our clients to better customize the type of advertisements users see on various sites. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the domain name of the website visited, as well as information related to websites and web pages a user is viewing when an advertisement is shown.

We collect Non-PII through the use of cookies and pixels. No personally identifiable information is collected or used in this process. A cookie is a file on your browser that uniquely identifies your browser. A pixel is a line of code which is used by a Web site or third party ad server to track a user's activity. The use of a pixel allows us to record that a user has visited a particular webpage along with additional Non-PII that the website publisher or advertiser may choose to include with the pixel.

We require our clients to comply with applicable laws governing online privacy and encourage them to publish privacy policies that tell you about how the information they are gathering is being used. We require our partner web sites that are part of 24/7 Access to inform users about their privacy and information collection practices via their privacy policies, including whether or not the web site is using our technology, and a way to opt out from our storing the users' data related to their website visits. We encourage you to always read the privacy policies of the websites you visit to understand issues relating to your online privacy.

The use of cookies by our affiliates, service providers or tracking utility company is not covered by our Privacy Policy. We do not have access or control over these cookies. These third parties use session ID cookies to make it easier for you to navigate our site.

Disclosure of Information to Third Parties

We do not collect PII via our Services, and therefore, we do not sell, rent, or share PII collected on our customer's websites to non-affiliated third parties.

We may disclose Non-PII collected through our Services, and information derived from it, to our customers. This Non-PII may be used by our customers to deliver tailored ads to users on participating websites. This information cannot be used to contact or identify any person individually. Further, all of our customers have warranted that they shall use any Non-PII they receive in compliance with applicable laws and regulations.

We may disclose a user's information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person.

User Choice

We use technology, which includes cookies, in the delivery of our Services. We believe that the use of these tools enables us and our advertiser clients to provide users with a more meaningful web experience.

You may at all times adjust your computer's web browser settings to refuse all cookies, but by doing so you may not be able to use certain features on the websites you visit or take full advantage of all the website offerings and interest based advertising. You can remove cookies by following directions provided in your Internet browser's "help" file. You may also simply opt out of receiving interest-based advertising by clicking here.

Our opt-out cookies are programmed to expire ten years after they are initially issued. If you buy a new computer, upgrade or change Web browsers or delete this "opt-out" cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept 3rd party cookies. Opting out does not necessarily delete or replace all cookies from our domain.

Data Retention

For our 24/7 Access services, we maintain Non-PII on users for a period of thirteen months. For our 24/7 Open AdStream® services, we generally maintain Non-PII on users for a period of thirteen months. This data includes web sites visited, content viewed, ad interaction, IP addresses, browser type and language settings.

We may maintain Non-PII in an aggregated form for all of our Services for a period longer than thirteen months.

Information Security

We follow generally accepted industry standards to protect against the unauthorized access to, retention of, and disclosure of data. This includes undertaking necessary physical, electronic, and management activities required to protect data integrity, access, and use. Any data that is stored on our servers is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect data on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your data at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by an outside party.

Network Advertising Initiative

We are committed to following the Code of Conduct of the Network Advertising Initiative (NAI), of which we are a member. In accordance with the Code of Conduct, we require our 24/7 Access clients to provide conspicuous access to their privacy policy statements. Additionally, we require that our network affiliates disclose any and all information that is being collected from Internet users on their Web sites, including data gathered from banners and other forms of advertising, as well as content delivered or other transactions occurring on their Web sites. We periodically monitor the Web sites of our clients to determine whether they are adequately disclosing and updating their privacy statements.

You can also click the link below to reach the Network Advertising Initiative site, a central location for information about Internet advertising and the choices available to you and opt out of receiving interest-based advertising from us and other NAI member companies.


Ad Choices

We supports deployment of Advertising Option icon (Ad Choices), in partnership with Evidon, as part of its compliance with Digital Advertising Alliance self-regulation program.

Change to this Privacy Policy

Please note that because of the changing nature of privacy laws, user needs, and our business, we may modify this Privacy Policy from time to time without the consent of users by providing advance notice on our Web site before implementing such modifications. Accordingly, since we want to help you clearly understand our Privacy Policy, and any pertinent revisions, we encourage you to review our Privacy Policy periodically to become aware of any changes that may have occurred.


We have been awarded TRUSTe's Privacy Seal signifying that this Privacy Policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our Privacy Policy or practices, please contact us at If you are not satisfied with our response you can contact TRUSTe here.

Your Use and Correspondence on this Site

We use cookies to understand and analyze the usage trends of our users on our corporate website. We do not collect the online user's PII through these cookies, only non-PII. If you provide us information through our "contact us" link on our corporate website, we will keep a record of the information you provide including your email address and any other personal information you provide solely for the purpose of responding to your inquiry or to provide you with requested marketing material. This information will never be shared with third parties without your consent.

PII collected on our website may be stored and processed in the United States or any other country in which we or our affiliates, subsidiaries, agents or customers maintain facilities. You acknowledge and agree that personally identifiable information you provide to us may be transferred outside of the country in which you reside. Providing such information will constitute your consent to any such transfer.

If you would like for us to remove your information from our marketing e-mails or newsletters, please contact us at Be sure to include your name, username and clear instructions regarding any change to your PII including email address or if you would like us to unsubscribe you from our database.

If we make any material or substantive changes in the way that we use the PII collected through our corporate Website, we will post a clear and conspicuous notice of those changes on the Website and in this Privacy Policy. We also invite you to contact us at with any questions or concerns.

Children's Privacy

We are sensitive to the issue of children's privacy. Therefore, our website, products, and Services are neither developed for, nor directed at, children. If you believe your child has provided us with personally identifiable data, and you would like to have the data removed, please contact us at

Linking to Other Sites

A link from our corporate web site to another web site does not imply our endorsement of that site. We do not control the sites to which we link and assume no responsibility for their content or privacy policies. Therefore, you should carefully review the privacy policies that apply to any sites you access from our site.

Spam and E-mail lists

We do not intentionally send unsolicited e-mail messages that could be construed as spam.

Transfer of Data upon Change of Control

In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all data (including any personally identifiable information a user may have provided through the "contact us" page) that is in our possession or under our control to such acquiring party.

A Special Note about the European Union

In compliance with the Safe Harbor Principles, we commit to resolve complaints about your privacy and our collection or use of your personal information. European Union citizens with inquiries or complaints regarding this Privacy Policy should first contact

The company complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. The company has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view the company's certification, please visit

We have further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Real Media Group, please visit the BBB EU SAFE HARBOR web site at for more information and to file a complaint.

Questions or Comments about this Privacy Policy

If you have questions or concerns regarding this statement, you should first contact us through email. You can address your general questions and comments by e-mail to or by mail: 24/7 Media, 132 West 31st Street, 9th Floor, New York, New York 10001, Attn: Legal Department. If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe. TRUSTe will then serve as a liaison with the website to resolve your concerns.